Villa Speranza is highly regarded among the retirement homes in the local area.
The structure meets every need and boasts every comfort for guests. It is one of the few old people’s homes that incorporates a large green space.
However, the home’s defining feature is its emphasis on the wellbeing of the guests.
Fait has created a modern and elegant brand identity that describes these strong points. The colour palette immediately recalls the structure’s gardens, while the patterns of the parallel lines represents Villa Speranza’s path that is always alongside the guests.
The payoff “living, together” affirms once again this new approach to communication by explicitly pointing out Villa Speranza’s philosophy, in which the guests and their care are the absolute protagonists.
